Soft Mass – Leolux IMM 2024

Studio Truly Truly designed a spatial concept to present and reflect the qualities of their new sofa for Leolux. Upholstery takes shape when a two-dimensional material (textile) is filled out with volume. The Loya sofa is inspired by this principle, starting with straight forms, expanded into soft volumes. Extending this idea, Truly Truly conceived an exhibition space surrounded by light textile curtains which expanded into soft volumes as fans gently blew on them.

The fans blew intermittently into the curtains. From the outside, this generated attention and intrigue. Semi-transparent textile gave a beautiful draped appearance and allowed partial visibility, so as not to close off the space.

The curtains were accented with metal fixings and custom-designed aluminium weights, a grounding counterbalance to the soft ethereal feeling of the billowing textile.